As marketeers, we talk about the importance of storytelling. So the story behind KPI’s butterfly logo relates to our approach of delivering exceptional marketing ideas in a fast-changing aviation industry.

 

We were looking for a symbol that portrays change, but also creativity and strength.

 

The butterfly metamorphosis is a classic paradigm of change that begins with an egg that transforms to caterpillar, a pupa and then to a beautiful butterfly. 

 

And contrary to general perception, butterflies are strong and resilient, travelling distances of up to 4,800km (the range of a Airbus A321), with an excellent sense of direction. 

 

Therefore, what better than the butterfly.